A single regional drink was very fashionable, Lemon and Paeroa, or L & P. Now it is designed artificially by Coca-Cola Amatil, but from 1907 to 1980 it was built from sparkling waters from the town of Paeroa. The "Earth Famous in New Zealand" slogan was designed in 1993 by Saatchi & Saatchi for Lemon and Paeroa.[24][fifty three] The guide Resour